Google Analytics
Google's tool for measuring site and app traffic and conversions.
| Category | Analytics |
| Pricing | Free |
| Tags | ga4, traffic |
| Official site | marketingplatform.google.com |
Alternatives to Google Analytics
More tools in Analytics
- UmamiFreemiumAnalytics
Lightweight open-source analytics, self-hosted or cloud.
- Simple AnalyticsFreemiumAnalytics
Website analytics that collects no personal data.
- Cloudflare Web AnalyticsFreeAnalytics
Free cookie-less analytics for visits and performance.
- PostHogFreemiumAnalytics
Open-source platform for product analytics, session replay and feature flags.
- MixpanelFreemiumAnalytics
Event-based product analytics for funnels and retention.
- AmplitudeFreemiumAnalytics
Product analytics for cohorts and user journeys.
- Microsoft ClarityFreeAnalytics
Free heatmaps and session recordings.
- HotjarFreemiumAnalytics
Heatmaps, recordings and surveys for understanding visitors.
- Crazy EggPaidAnalytics
Heatmaps with simple A/B testing.
- MouseflowFreemiumAnalytics
Session replay with form and funnel analytics.
- Looker Studio (Data Studio)FreeAnalytics
Google's dashboard builder that connects many data sources.
- Google Tag ManagerFreeAnalytics
Install and manage tracking tags without editing code.
- SimilarwebFreemiumAnalytics
Estimates other sites' traffic and where it comes from.
Pricing: Free
Free means signing up and basic use cost nothing. Affiliate networks and review platforms are free for the person joining, and many creator sales platforms are free to join but take a fee once you earn.
Pricing changes often. The tags were compiled in October 2026 and may be out of date, so confirm on the official pricing page before you pay.